This is the first single from their 20th Anniversary album, "HOW YOU SELL SOUL TO A SOULLESS PEOPLE WHO SOLD THEIR SOUL???" It was produced by Gary G-Wiz. The song attained popularity in summer 2012 when it was chosen as the theme tune to the 2012 Paralympic Games coverage on Channel 4 in the UK, and became Public Enemy's highest-charting single on the UK Singles Chart in August 2012. The track samples extensively from Shirley Bassey's 1972 track "Jezahel" as well as their own 1987 track "Public Enemy No. 1"